WeMentor Blog
All things social media!
Yes, I'm talking about blogging again. Why? Because my articles on blogging are consistently among the top articles you all read. So clearly, we all are eager to learn more about building our businesses with blogs.
It's one thing to have a blog. It's another thing entirely to be GOOD at it! People get very serious and uptight when thinking about blog content, frequency of posts, and creative "brain farts." The gist of this article on creating a successful blog series is essentially to "lighten up" - let 'em see your personality, because people are more likely to follow a blog if the writer is LIKEABLE.
One of the things that is so great about social media marketing for business-to-business (B2B) companies is the ability to establish yourself as an expert in your field. The way to do this is to be helpful in answering questions, and to provide valuable and relevant information for free. Linkedin's "Answers" section is a terrific place to start. Also, this article outlines three other places in social media you might not know of that will assist you in doing the same thing.
It's easier than you think. And it can take less time than you imagine.
So, by now you know the importance of maintaining an active blog for your business. Sharing your brand vision with customers and prospects. Increasing your search engine rankings. Establishing yourself as an expert in your field. "But there aren't enough hours in the day to do this frequently enough," you cry. But this is where you're wrong!
This excellent article shares pointers with you on how to create a great blog post in 15 minutes a day. Commit to trying this method for a month, and see where it gets you.
In the past, we could take a look at tried and true formulas for success when our companies were taking on a new form of marketing. However, in the new world of social media, that's not working out so well for many of us. Why is that? Because social media marketing challenges a lot of your company's pre-conceived notions of itself - your company culture, your values, your approach to being "social" off-line to begin with! So, it's really a whole new world. This article by Lee Odden on toprankblog.com does a good job of summarizing this phenomenon, and gives some great advice on how to advance your company culture in order to advance your success in social media marketing.
